ABOUT

Born in the North, where nature sets the rules and weakness is exposed.
In 2017, we traveled beyond the Arctic Circle into the remote north of Sweden, Finland, and Norway. It was summer, yet the land was still raw and unforgiving. We set out in search of pike, trout, and grayling. Wherever the waters led us, pike were there – dominant, silent, and ready to strike.
In this harsh wilderness, the “Pike Ambush” concept was born. What began as an adventure became a way of life, then stories told through television, and now fishing gear tested and proven in extreme conditions.

You can watch our series in the Adventures section on this website.